The adages, "You can't manage what isn't measured" and "What isn't measured doesn't exist" are two reasons why people with disabilities struggle to be full participants and contributing members of their communities and society as a whole. Finding the means to include people with disabilities in the same types of on-going, comprehensive research investigations that are carried out for everyone else to unearth their unmet needs requires a new way of thinking. Without a new mind to address this problem, the problem continues.
If you are doing market research, consider teaming up with disABILITYincites to help grow your brand and your bottom line by including a targeted, disability-inclusion research component.
We're working hard to improve the needs of people with disabilities by conducting our own research and by working together with other partners who also do research to give "voice" to the largest minority group in the US.
We have a simple, but robust mission: to eradicate the exclusion of people with disabilities from on-going, comprehensive research by measuring the segment’s attitudes, opinions, perceptions, consumptions and other behaviors
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Dr. Janet Chandler
DR. DANIELLE SHEYPUK
Inspiring All Things disABILITY
Dr. beth haller